Lower Your Real Cost of Ownership

Your truck, your business and your Real Cost of Ownership: defined. It’s easy with our guide.

Get the RCO Guide

RCO Guide

To determine the Real Cost of Ownership for its on-highway trucks, Freightliner identified six main contributing factors for maximizing profitability: fuel efficiency, connectivity, safety, quality, uptime and driver experience. For vocational trucks, the factors that contribute to maximizing profitability are slightly different. These are productivity, upfit, safety, quality and uptime.

On the Highway

See how we maximize your profitability by offering integrated solutions for your on-highway business utilizing our six RCO contributing factors.

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On the Jobsite

Lowering your cost of doing business is essential to the success of your business, and that’s why Freightliner has listened to customers and poured resources into designing trucks that help businesses improve their bottom line—trucks engineered to run more efficiently and make your business more competitive.

View On-Jobsite

See What Customers are Saying About our RCO

More and more customers are looking to lower their RCO when making the decision to purchase a new vehicle. Check out their stories below.


Watch how we helped Tex-Mix lower its Real Cost of Ownership with rugged, reliable trucks that get the job done.

Beck industrial

Find out why truck equipment manufacturer Beck Industrial loves working and designing with Freightliner Trucks.

Lower your Real Cost of Ownership

Freightliner is dedicated to helping you better understand the factors that impact your bottom line, enabling you to get a clearer picture of your Real Cost of Ownership℠, a comprehensive consideration of hard and soft costs over the lifetime of a vehicle.